A Rule to Remember: Target Audience

Whether it be designing a website or doing a social media campaign, the first thing that should always be remembered is who is your target audience?

Planning for Social Media

I found this out with a social media project. We set goals for different social media platforms. To be honest, my first impression was that no one really uses Facebook to post anymore. I was starting to feel as though it was being more used as a messenger. In my group of four, I guess the others felt the same way.

Facebook

 

That's the thing, Facebook has the most used users on any social media platform. Even if it does seem relatively dead on our feeds at times.

Most users for our client's demographic was men from the ages of 22-34 that were the most common fan of the page, which makes sense considering our client is a realtor and most buyers are around that age.

For general Facebook demographics they're saying that ages 18-24 are the most active user for their site.

Graph from Testini Real Estate's Facebook

Twitter, Google Plus..

You also have to do some research if your target audience even use other platforms as a ways of finding information or communication. It can be a rough start, but if you follow people with similar interests, it could be beneficial.

Goals

Make sure your goals for the social media platform are obtainable when you think about your demographic. Find out what your target audience uses the most and focus the most on that. Eventually you'll really create a community on one network and hopefully the others will follow.