Social Media Campaign

For our Social Networking class at British Columbia Institute of Technology (BCIT) we had to have a social media campaign, either be for a real client or a made up project on any topic. My group of four worked for a real client, Robert Testini. He is a realtor and does not use social media all that often.

Making Accounts

At first we had to make him a Facebook page for his realtor services. Then we made him a Twitter, Instagram, and a Google Plus/Youtube account. We made these social media accounts visible on his website, which is testinirealestate.com.

Target Audience

As mentioned in my, “A Rule to Remember: Target Audience” blog post. You really have to keep in mind who your target audience is when making up goals and which social media platform the users in that audience use the most. This way there is realistic goals to show your client.

Twitter

What I noticed with Twitter on this project was that you should tweet people in the industry. It is actually.. networking. Lame joke, I know. For Robert Testini, I tweeted about HGTV's Bryan Baemler being at the Vancouver's Home and Garden show in February and he favourited it. This is great because a favourite could be noticed by his 55.1k followers and many of those followers are part of Robert Testini's target audience. 

Bryan Baeumler Favouriting Robert Testini's Tweet

 

Schedules

Keeping a schedule is also very important for social media. You don't want to bug the audience too often, but don't want to leave them hanging. What I also noticed was the most engagement was from events that were currently happening, even if was not related to the service. For example, we mentioned about the IIHF gold hockey game. It was Russia vs. Canada. Canada did win and noticed many people supported that.

Overall it was a good learning experience and will use this knowledge in the future if I use it on one of my projects or for another client.

A Rule to Remember: Target Audience

Whether it be designing a website or doing a social media campaign, the first thing that should always be remembered is who is your target audience?

Planning for Social Media

I found this out with a social media project. We set goals for different social media platforms. To be honest, my first impression was that no one really uses Facebook to post anymore. I was starting to feel as though it was being more used as a messenger. In my group of four, I guess the others felt the same way.

Facebook

 

That's the thing, Facebook has the most used users on any social media platform. Even if it does seem relatively dead on our feeds at times.

Most users for our client's demographic was men from the ages of 22-34 that were the most common fan of the page, which makes sense considering our client is a realtor and most buyers are around that age.

For general Facebook demographics they're saying that ages 18-24 are the most active user for their site.

Graph from Testini Real Estate's Facebook

Twitter, Google Plus..

You also have to do some research if your target audience even use other platforms as a ways of finding information or communication. It can be a rough start, but if you follow people with similar interests, it could be beneficial.

Goals

Make sure your goals for the social media platform are obtainable when you think about your demographic. Find out what your target audience uses the most and focus the most on that. Eventually you'll really create a community on one network and hopefully the others will follow.