Social Media Campaign

For our Social Networking class at British Columbia Institute of Technology (BCIT) we had to have a social media campaign, either be for a real client or a made up project on any topic. My group of four worked for a real client, Robert Testini. He is a realtor and does not use social media all that often.

Making Accounts

At first we had to make him a Facebook page for his realtor services. Then we made him a Twitter, Instagram, and a Google Plus/Youtube account. We made these social media accounts visible on his website, which is testinirealestate.com.

Target Audience

As mentioned in my, “A Rule to Remember: Target Audience” blog post. You really have to keep in mind who your target audience is when making up goals and which social media platform the users in that audience use the most. This way there is realistic goals to show your client.

Twitter

What I noticed with Twitter on this project was that you should tweet people in the industry. It is actually.. networking. Lame joke, I know. For Robert Testini, I tweeted about HGTV's Bryan Baemler being at the Vancouver's Home and Garden show in February and he favourited it. This is great because a favourite could be noticed by his 55.1k followers and many of those followers are part of Robert Testini's target audience. 

Bryan Baeumler Favouriting Robert Testini's Tweet

 

Schedules

Keeping a schedule is also very important for social media. You don't want to bug the audience too often, but don't want to leave them hanging. What I also noticed was the most engagement was from events that were currently happening, even if was not related to the service. For example, we mentioned about the IIHF gold hockey game. It was Russia vs. Canada. Canada did win and noticed many people supported that.

Overall it was a good learning experience and will use this knowledge in the future if I use it on one of my projects or for another client.