The first step is to research related and relevant keywords and phrases that customers or website visitors would be searching for.
Example: if your your bike shop is in Vancouver BC, Vancouver bike shop would be an Important key-phrase.
Your main focus should be understanding your customers language that they might be using while searching for your company.
2. Optimize the content of your site
It is really important to create rich high-quality content when driving traffic to your site. In todays age, content is extremely critical for internet users and search engines.
Testimonials, customer reviews, and Q&A's are highly recommended, information about your staff is also very useful for users and SE.
Take full advantage of your contact page, for localized business it is said that other than the home page the contact page is second most important page. make sure to include:
- company name
- phone number
- address
- embedded geo site map
The more content you have the better, making sure it is all valid and useful.
Once you have all your metadata and keywords in place, now you can start looking for non related factors that will benefit your site.
3. Be consistent
Inconsistency is a big no-no when it comes to SEO, Google and Bing both have a disliking for content of this nature as it can negatively effect your online presence.
Use the same details throughout your social media platforms, websites and local listings.
4. Legitimate and genuine reviews
Ask customers who actively use your site for genuine reviews. When I say genuine reviews I don't necessarily mean positive, constructive criticism is highly recommended to benefit services.
Give your users several ways and options for commenting and reviewing.
5. Social profile optimization
To reach out to all potential customers its important to stay active on all social media platforms.
Make sure that all your social profiles are linking to each other and include your location and region, as well as your business name and a URL back to your website.
Listing your Facebook page as a local business will improve the chance of reaching the top listing in Facebook search.
6. Mobilize your site
There is over 1 million new users a day accessing the internet from their phone.
For customers in local regions mobile access is highly convenient for users on the go.
Be cautious of software like Flash and PDF that aren't fully supported on more popular devices.
7. Update and analyze results
Once you start working on your local SEO, its important to analyze your results. The best way to do this is to use tools to monitor and analyze.
First off is monitoring your selected keywords. A good tool to do so is AWR Cloud.
Moz Analytics is also a good source for monitoring rank.
Check your rank on a weekly basis and keep note of noticeable changes.
Once you have the previous tools i mentioned set up, now is time to use Google Analytics for a organic analysis of your website to monitor its improvement.
So if your doing these steps properly you should be able to track and noticeably see an increase in traffic :)
ENJOY!
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