Four things I've learned on the (social media) campaign trail

It's alive!

It feels like it has been a long time coming but in reality it has only been about eight weeks. Eight weeks since we began this social media project. And now, eight weeks on, we have a functioning website and five active social media channels. It's an accomplishment and something I'm proud of. I'm also grateful for my team. Without their enthusiasm and hard work this project would not be where it is today.

Here are some things that I've learned on this journey:

1) It takes time.

Or more specifically, it takes more time than you might expect it to. This is primarily in reference to social media. Everything from branding to following to posting, it all takes time so it is essential to use people's time efficiently to get the most out of that limited resource.

2) Wordpress can be a challenge.

Mostly in terms of customization. The system is largely designed so that people don't need to make significant changes to the design. Themes are designed with minimal customization in mind, layout and colour options aside. This need not be limited only to Wordpress. Drupal and Squarespace, and other CMS's have similar issues so it is important to know going in that the theme needs to be very close to what you or the client wants, else it can become a major headache.

3) Not everyone knows (insert social media platform X)

And that's totally fine, but it is crucial to not make assumptions about anyone's knowledge of a platform. Each service is different, has its own language and quirks, and users expect something specific from their chosen platform. This becomes even more important when working with others who may never have used social media, or may have never used that one in particular. Further, even being familiar with using, let's say Facebook, in your personal life is far different from using it as a business or cause. The interactions differ and it is important to not assume that someone might be comfortable on it just because they may have used it before.

4) Remember that it's about interaction

Which means that your audience may react to what you say or do and that they're going to expect a response if they do. How you deal with their reaction impacts not only their perception of you (or your brand), but also how others in your audience perceive you. If you react swiftly and positively, even to negative comments or problems, it shows that you are concerned and care about your product or service. Ignoring, or worse, denying or antagonizing can lead to mistrust among your audience, which may in turn make your message carry less weight among your perceived supporters.

And now, we begin the social media campaign and try and apply these lessons to make the most of it!