Coffee Shop Flyer and Loyalty Card

Having to opportunity to design a flyer and loyalty card was exciting as I was able to use a variety of design skills.

For the flyer I decided that instead of just providing a simple menu I could use buildings with text on to portray the products available at the store.

The contrast from black and white to colour makes the company logo stand out.

On the flip side I used photographic images of some of the delicious food and drink you can buy with the intention of drawing in customers. The color scheme is kept constant with the previous poster and logo.

Everyone likes a loyalty card. A simple and to the point message of a free cup of coffee comes across effectively with the use of a stamp based loyalty system.

Creating a range of designs for different purposes for a particular brand was a thrill and shows my versatility and creativity whilst realizing the importance of maintaining a brand identity.